This isn't wine.
That's the point.
You've probably tried alcohol free wine before.
Maybe it tasted thin.
Maybe it was too sweet.
Maybe it just made you wish you'd opened the real thing instead.
That's because most alcohol free wines begin life as... well... wine.
These don't.
NON starts with fresh ingredients like berries, citrus, herbs, spices and tea, then builds flavour from the ground up.
The result?
Complex.
Dry.
Textured.
Food friendly.
Unexpected.
They're not pretending to be Pinot Noir or Sauvignon Blanc.
They're creating something entirely new.
Perfect alongside cheese, seafood, roast dinners or simply enjoyed on their own when you fancy something genuinely interesting.
If you're curious...
This might be the most exciting thing you'll drink all year.
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For people who've outgrown lemonade
There comes a point in life when lemonade just does not cut it.
You want something cold, interesting and properly grown up.
Not another cola.
Not lime and soda.
Not the sad “I’m not drinking” option at the bottom of the menu.
That is where Dry Drinker comes in.
We’ve got alcohol free beers with bite, crisp lagers, juicy IPAs, proper ciders, chilled wines, spritzes, cocktails and cans that feel like a drink, not a compromise.
Because not drinking does not mean sitting there with something that tastes like a children’s party.
Shop by occasion - Try our new Heatwave discovery cases
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Respect the opposition
England v Norway. Saturday night. Quarter final.
This is not the time for weak drinks, warm cans, or panic buying five minutes before kick off.
Norway may have Haaland, but we have something better for your fridge: a full line up of Norwegian alcohol free beers from Klokk & Co.
Crisp lager. Juicy radlers. Proper pale ale. Big IPA energy.
It is the perfect collection for the build up, the match, extra time, penalties, shouting at the telly, and pretending you were calm the whole way through.
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Hot Weather? Keep it cool, keep it alcohol free
The hot weather is on the way, so this is your gentle reminder to keep the fridge ready.
When temperatures rise, hydration matters. A cold beer or iced coffee might feel like the obvious answer, but NHS advice is to avoid alcohol and caffeine during hot weather and drink extra fluids instead.
That does not mean you have to settle for boring.
Our alcohol free beers, wines, ciders and spritz style drinks are made for sunny days, garden evenings, barbecues, match days and those glorious moments when you open the fridge and think, yes, that will do nicely.
Water first. Shade when you can. Something properly refreshing after.
Stock up now and keep your cool when the heat arrives.
New arrivals you may have missed.
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Get the drinks in early before England's next late night World Cup test.
England v Mexico. Monday morning. 1am.
That is not a “pop out for drinks later” kind of kick off.
This is the one you need to plan for. The snacks need sorting. The sofa spot needs claiming. The alcohol free beers, wines, ciders and cans need to be in the fridge long before the first whistle.
Mexico will bring the noise. England will bring the stress. You bring the drinks.
We have got plenty of match ready alcohol free options, from crisp lagers and big hoppy beers to wine cans, ciders and mixed cases for anyone making a proper night of it.
Order early, chill them down, then you can focus on the important stuff.
Like pretending you are calm.
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Lemon radler, juicy haze and proper IPA bite
Beer with a bit of life in it.
We love a crisp lager, but sometimes you want something with more going on.
This week’s picks are for the drinkers who like hops, citrus, haze and proper flavour, without the full strength alcohol.
Jump Ship Vitamin Sea brings bright real lemon juice over a crisp lager base. Light, zesty and made for BBQ food, garden drinks, beach days and anything salty.
Gravity Well Cosmic Dust AF is juicy, hoppy and full bodied, with tropical fruit, citrus, soft berry and a clean bitter finish.
We Can Be Friends Voodoo goes sharper, with lime, bitter orange, tropical fruit and a big Motueka hop character.
Makemake x We Can Be Friends High Five And Fly is the hazy one. Soft, juicy, pillowy and packed with citrus and stone fruit flavour.
Basically, this is the fun end of alcohol free beer.
Big cans. Big flavour. No boring fridge choices.
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Grapefruit just gets it.
Sharp enough to wake up your tastebuds, juicy enough to feel refreshing, and bitter enough to keep things interesting. It is the citrus flavour that makes alcohol free beer feel brighter, cooler and far too easy to reach for when the weather is doing its best impression of Spain.
Our Grapefruit Collection brings together a seriously refreshing line up of alcohol free beers with that proper pink citrus snap.
You have got Nirvana Hazy Grapefruit Lager for soft, juicy refreshment.
vandeStreek Grapefruit IPA for a bolder hop led hit.
Clausthaler Grapefruit Radler for that classic easy drinking citrus beer feel.
And HELLO LAGER Zinging Grapefruit for a crisp, modern alcohol free lager with a bright grapefruit twist.
Why grapefruit?
Because it cuts through sweetness.
Because it loves spicy food, salty snacks and BBQ plates.
Because it tastes like sunshine in a glass.
And because sometimes you want something a bit sharper than another plain lager.
Serve ice cold, stick a few in the fridge and let the citrus do the talking.
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Wine For Wherever The Day Takes You
We talk about beer a lot. Probably too much. But when the sun is out, the bag is packed and nobody wants to carry glass bottles around, alcohol free wine cans absolutely earn their moment.
These are made for the easy stuff. Picnics, beach days, BBQs, festivals, train journeys, garden drinks, hotel fridges, lunch in the park, or simply those evenings when you fancy one glass without opening a full bottle.
Our wine in a can range brings together some brilliant alcohol free options from Zeno, BE FREE by Eisberg and Cognato.
Zeno keeps things fresh and sparkling, with bright white and rosé cans that feel light, chilled and properly summery.
BE FREE by Eisberg is all about easy sparkle. The white brings apple and citrus freshness, while the rosé has that soft berry lift that works beautifully straight from the fridge.
Cognato gives you something a little different. A proper alcohol free red wine can, made for when you want one relaxed glass with dinner, a picnic spread, or a quiet evening without committing to a whole bottle.
Small enough to take anywhere. Good enough to make it feel like a proper wine moment.
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It's hot out there!
With the World Cup in full swing, we have been talking a lot about beers, match packs and what to drink when the football is on.
And rightly so. A cold alcohol free beer and a big game is a pretty strong pairing.
But let’s not forget the wines.
When the weather turns like this, a chilled glass of alcohol free white, rosé or sparkling wine can feel exactly right. Garden lunches, BBQs, late afternoon sunshine, picky dinners, weekend plans, or just that lovely moment when you open the fridge and remember you were organised.
We have alcohol free wines for all sorts of summer drinking.
Crisp whites for seafood, salads and sunshine.
Rosés for BBQs, picnics and lazy evenings.
Sparkling bottles for celebrations, Friday nights and alcohol free toasts.
So yes, get the beers in for the football.
But make a little room in the fridge for wine too.
We love a match beer as much as anyone, but not every sunny evening needs a lager in hand.
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Congratulations, England!
We can’t remember the last time we watched England play like that against a side of Croatia’s quality. Four goals, proper attacking football, and actual forward momentum.
Wild concept. Very enjoyable.
Yes, there were still a couple of classic England moments at the back. Nobody wants the full calm experience too early in a tournament. But going toe to toe with a top twelve side and coming out swinging is exactly the sort of start we’ll take.
So, with the World Cup now properly alive, this feels like the moment to get match ready.
Cold beers for the big games.
Sparkling bottles for the optimistic ones.
Craft cans for the nervous pacing around the living room.
And plenty of alcohol free choices for every shout, groan, “how has he missed that” and wildly premature “it’s coming home”.
Build your match day line up now and enjoy the football properly stocked.
Come on England.
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